5 Reasons Why Your Business Should Embrace QR Codes for Events
Introduction
QR codes are a relatively new technology for businesses, but they’re quickly gaining popularity. In fact, the number of active QR code readers has grown by over 1 million since 2017 alone! The reason for this uptick in adoption is simple: QR codes can be used to provide attendees with information about your event or business without having to talk to them directly. In this post we'll explore some ways that using QR codes in your next event will help save money and improve the experience for all involved parties involved.
Cost-saving.
QR codes are more cost effective than paper tickets, contactless payment and other methods of handing out tickets. They can also be used to save on printing costs and labor costs. The main benefit? You'll avoid the headache of having to deal with lost or damaged ticket copies (which can happen).
In addition to saving you money on printing and delivery, QR codes allow you to easily distribute your event information via email or social media channels—saving time that would otherwise be spent on making phone calls or sending emails back-and-forth between volunteers at each location where they need to hand out their own set of tickets.
Visitor data and insights.
QR codes can be used to collect data on visitors, which is helpful for learning more about your audience. You can use this information to improve your event by improving the experience for attendees and speakers alike. For example, if you have a food truck at an event, you could offer incentives as part of the registration process (e.g., free lunch) based on whether or not they scanned their QR code with their phone camera during registration.
You can also use this information in marketing campaigns by segmenting audiences into different groups based on what they did at previous events or websites they visit regularly—for example: if someone has visited both Facebook and Instagram within one month before coming to another website called "The Event Company," then there's a good chance he'll go back again!
Digital ticketing and virtual events.
QR codes can be scanned with a smartphone, allowing you to easily manage your event and pull up all-important details. Digital ticketing is more secure than paper tickets, which means that if someone else sees them online or in an email, they won't be able to get into an event. And if you’re planning on holding virtual events (for example, online courses), having digital tickets will make things simpler for everyone involved—you don't have to print out tickets or deal with handing them out yourself!
It's also environmentally friendly: since there are no physical copies of these files floating around waiting for someone who doesn't belong at the event space at all times—and because they're stored digitally instead of being printed off onto paper stock—they don't require any extra resources like ink and toner when printing new ones later down the line after all guests have left town again (or taken their information away).
Digital solutions for hybrid events.
QR codes are a great way to connect your event with the digital world. You can use QRCodeScanning to scan QR Codes and get information about the event, or LiveQR to scan them and get information about you.
Contactless options for safe events
Contactless technology is used to make payments in shops, at the supermarket and other places. It’s a fast and convenient way of paying for goods and services by simply tapping your card on the reader attached to the till. This avoids having to carry around cash or cards when you go shopping. It also means that there are fewer opportunities for fraud or theft as you don’t need any contact details from your credit or debit cards (as this information can be stored on them).
In addition, contactless payments mean that people don't have to wait in line while they wait for their turn - instead they simply take out their phone or tablet device which then allows them access into their account through an app like GooglePlay where all transactions are done automatically without having any interaction with staff at all!
QR codes can improve your event experience in many ways:
Save money. If you have a large number of attendees, QR codes can help you reduce the cost of printing tickets and passes. Instead of printing physical tickets at home or having people print their own, you can use an online service for creating digital copies that can be scanned by attendees as they enter the event. This saves time and money while making sure everyone has access to the same information about what’s happening during your event!
Get more data on people who visit your events. If someone scans a QR code on their smartphone while visiting an event at which they are not affiliated with any company or organization—like when they go out with friends–it will give them valuable information about how popular it is among those who attend (and how many people show up). This allows organizers, managers and teams to plan future events based on real-time trends instead of just guessing based off past patterns over time periods measured by months or years worth."
Conclusion
In this day and age, events are becoming more and more digital. With the rise of event apps like LiveQR and the adoption of QR codes by event planners, there’s never been a better time to use technology to improve your business. Whether you’re a small business or a large enterprise, we hope that this post has given you some ideas about how QR codes can be used to your advantage at events—and provided some insight into what types of events might benefit most from this kind of technology.