Blog

Technology has Reshaped the relationship between businesses and their consumers, especially during trade shows and events. One of the newest marketing tools that has gained Reputation Is QR code marketing. The use of QR codes by exhibitors to share their profiles and engage with event participants is increasing. These tiny squares of paper allow the potential consumer to be transferred directly to the information scanned – whether it's a product, Facebook, or any other social network. In this article, we'll look at ten effective strategies that exhibitors can use at events using QR codes to deliver the most value.

Introduction: The Scope of QR Code Marketing for Exhibitors

The trend nowadays is getting noticed; every one of the exhibitors wants to come up with something that can help them capture the customers' attention. For this purpose, standard brochures and business cards are not enough. Instead, one of the fascinating forms of marketing is QR code marketing. Not only do QR codes enhance efficiency in information distribution, but they also improve the entire experience for the event-goers. By using QR codes on their booths and displays, exhibitors can conveniently distribute their profiles while encouraging everyone to interact competently. So, without further ado, let us look at 10 other alternative uses of QR codes for event success enhancement by the exhibitor.

    1.     Quick Access to E-Business Cards

Perhaps the most common use of a QR code is a digital business card in QR code marketing. For instance, a QR code containing a professional's LinkedIn profile or a digital business card containing all the necessary contacts is ideal. Visitors can scan and save the details into their devices without meeting the exhibitor in person by incorporating QR codes on their banners, flyers, or booth displays.

    2. Make Use of Dynamic Product Presentation – Product Demonstration Marketing

Instead of going through lengthy presentations, as with many events today, exhibitors could use QR codes to point toward interactive product demos. A prime example is having a flipbook attached to a product display whereby attendees can watch a video or AR (Augmented Reality) about the item when they point their device to it.

    3. Use Promo Offers Embedded in QR Codes

Everyone appreciates a good promotion, and QR codes provide an excellent opportunity to grant them unique discounts for event attendees. For example, exhibitors can place suitable promotion codes on their booth displays or other promotional materials, directing them to cut-out promotions when they use their gadgets on the codes.

    4. Connecting Follow On Your Social Media Accounts and Your Event's Profile

The attendees may want to check out your business or follow you on social media during or after the event. This can be done by placing a QR code on your booth that allows instant access to your event, social accounts, or a landing page. QR codes help audiences follow your pages on Instagram, Twitter, Facebook, and so on without searching for them on the platforms.

    5. In the Context of Event Feedback and Surveys, QR Codes

Remember, collecting feedback is essential for enhancing event presence, and QR codes can facilitate the task in a more enhanced way. One on the booth directs visitors to a survey or feedback form that illustrates how much you care for their feedback while giving you the relevant data to adjust your marketing strategies for other events. Moreover, offering a small discount or giveaway for the input will also help increase the response rate.

   6. Design a QR Code-Based Scavenger Hunt

A scavenger hunt at your booth set up with QR codes will engagingly mobilize your attendees; now, that's the concept of gamification. Exhibitors can place QR codes out of sight in various areas of their booth or a specified location in the event and ask participants to look for and scan them to access rewards or information regarding the other facets of the brand.

   7. Link to a Virtual Meeting Room or Webinar

QR code marketing at events does not have to be limited to room entry; instead, it can be applied by exhibitors to expand their event strategy by incorporating QR codes for virtual meetings that allow an attendee who may wish to have more insight into your branding or products but can't participate physically to scan the QR code that leads to the virtual meeting room. Thus, it helps connect participants for whom physical meet-ups are difficult or prefer a virtual interface, helping capitalize on every chance.

   8. To Provide Customers Access, Display Merchandise With a QR Code

If you're distributing branded merch at your booth, it is essential to remember to put a QR code on those products as well. A QR code on a cap, t-shirt, mug, or tote bag will, in the future, ensure that the attendees can access the firm's website or the content by themselves and could help promote the firm's brand for many weeks after the event is over, as the attendees keep on using the QR code every time they are using the merchandise.

     9. Consider Supplementary Ideas such as QR Codes for Increased Engagement.

It is possible to track how often a QR code on an invitation or a postcard is triggered or the activity is done after being triggered. The exhibitors can use the QR code marketing tools to monitor engagement levels while the event is happening, ensuring they know the prevalent materials. That information is helpful when evaluating different strategies' effectiveness, especially during events, to see the impact of the various methods used.

    10. Enhance Attendees' Journey with Dynamic Content QR Codes

Exhibitors can take personalization to a new level by incorporating dynamic QR codes that rely on user actions. Such QR codes can serve specific offers, promotions, or content based on the time of day, where the attendee is located, or what they interacted with. If such targeted content is made available at the right time, the attendees feel they receive personal services, which inevitably improves conversion rates.

Conclusion: Improve your event's marketing outreach with QR codes

Integrating QR code marketing into your event strategy will significantly increase the participants' experience, making your stand memorable whether you have compelling offers, making the collection of digital contact details seamless, or offering entertaining AR and VR experiences. By using these creative concepts to stand out in a packed exhibition hall, the exhibitor can expect stronger chances of forming business relationships with customers.